I'm 30-80 hits per day, but NO orders. Help!?

I started a new web-based gift business about a month ago. I’ve spent most of my time on SEO, Security, refining my products and descriptions, and marketing. I'm advertising all over the place. I have security verifications, a link to my perfect eBay feedback, I'm posting customer reviews (from my one and only successful order), and am Paypal Verified. I’m getting between 30-80 hits/day, but NO orders. Can you offer any insight?